Product 5 of 5 · Price and promote
Clear the tail without giving away the margin.
SeasonTail decides when, where and how deep to cut price, and which promotions earn their cost, store by store, with the stock each store has left.
| Week | Price | Action | Sell-through |
|---|---|---|---|
| Week 9 | $48 | Full price | 61% |
| Week 10 | $48 | Hold | 68% |
| Week 11 | $39 | −19% in 40 stores | 79% |
| Week 12 | $34 | −29% where XS and XL remain | 91% |
What goes wrong today.
Chain-wide markdowns
The whole chain goes 30% off because a few stores are overstocked, and full-price sales are given away everywhere else.
Too late, then too deep
The first cut waits for the calendar. By then, only a deep discount clears what's left.
Promotions judged by sales
A promotion that lifts sales can still lose money once the discount, cannibalized full-price sales and the stock left behind are counted.
What price and promote does.
Markdown timing and depth
When and how far to cut, by store or price zone, against your sell-through target and exit date.
Aware of broken runs
Stores left with only fringe sizes are priced for the stock they actually have, not the style's chain average.
Promotion planning
Expected lift, cannibalization and margin for every promotion before it runs, and the actual result after.
Base price and price ladders
Opening prices checked against similar styles and your price architecture.
Margin against sell-through
See the trade-off for every decision: how much margin each extra point of sell-through costs.
Price changes ready to send
Approved changes go out in the format your point-of-sale or ERP system takes.
From your data to a decision you can check.
Every recommendation shows its reasons. Planners adjust and approve before anything is sent.
Reads
- Sales, stock and price history by store and size
- Promotion calendar and past results
- Sell-through targets and exit dates
- Price zones and rules
Decides
- Markdown timing and depth by store or zone
- Which promotions to run, and where
- Opening prices for new styles
Sends
- Price changes to point of sale or ERP
- Promotion plans to marketing
- Results back to the season plan
One model behind every decision.
Price and promote reads from the same season model as the other four decisions. Use it on its own, and every one you add later starts with what it has learned.
How the platform fits togetherKeep your stack. Add price and promote.
Price and promote works on its own, next to the systems you already use. Add the other decisions when you're ready: they read from the same season model, so each one starts with everything the last one learned.
See how it fits together- Works with what you run
- Exports from your merchandising, ERP and allocation systems are enough to start. Decisions go back in the formats those systems already take.
- Planners stay in charge
- Every recommendation shows its reasons. Planners adjust and approve, and nothing leaves until they do.
- Your data stays yours
- It is used to plan your season, and never shown to another retailer.
Questions about price and promote.
Can we keep one price across the chain?
Yes. If you price nationally, SeasonTail optimizes timing and depth for the chain and uses store detail only to explain the result.
Does it set opening prices too?
It checks them. Opening prices are compared with similar styles and your price ladder; your merchants set the final price.
How are promotions measured?
Against what would have sold without them, counting the discount, sales taken from other products, and the stock left afterwards.
See price and promote on your own season.
Bring one category's sales and stock. We'll show you what SeasonTail would decide, and why.